sisomo is the powerful combination of Sight, Sound and Motion on screen. sisomo is an idea at Saatchi & Saatchi’s core. A new word that powers our creatives, our interactives, our media thinkers, our planners, our account lines. sisomo is the great melting pot of creative communications and digital technologies. Life gets more fun when you think sisomo.

sisomo is not about tools and technologies. It’s about people, ideas and creativity. The idea with the most attitude, personality, authenticity and truth, wins.

Dell’s Digital Nomads
“Bedouin Workers, Digital Bohemians and Digital Nomads are all terms more or less widely used to describe the same phenomenon. People all over the world tend to work less in a fixed-contract and fixed-workspace environment. Instead, they explore new ways, networks and spaces to work in. How we work, especially in the creative sector, has changed radically within a few decades.” (Source: psfk.com)

Creating A Web 2.0 Brand
“As more brands connect to consumers digitally, can traditional branding practices keep up? Nick Law, exec VP-chief creative officer at R/GA, North America, says a big gap exists between the theory and practice of creating a brand in Web 2.0.” (Source: adage.com)

Pot Noodle: The Musical
“It is one of scores of advertising and media agencies on both sides of the Atlantic that are turning themselves into content creators to connect their clients with an increasingly fragmented and sophisticated audience.” (Source: timesonline.com)

An Anthropological Introduction To YouTube
“It is one of scores of advertising and media agencies on both sides of the Atlantic that are turning themselves into content creators to connect their clients with an increasingly fragmented and sophisticated audience.” (Source: mediatedcultures.net)

Terabyte Lifestyle
Home servers with huge storage will become common as part of the ‘terabyte lifestyle’, researchers say. (Source: pcworld.com)

China Loggin In
China said the number of Internet users in the country reached about 253 million last month, putting it ahead of the United States as the world’s biggest Internet market. (Source: nytimes.com)

GreenPix Curtainwall
A “zero energy” media wall that applies sustainable and digital media technology to the curtainwall of an entertainment complex near the site of the 2008 Olympics is up and running. (Source: dcnonl.com)

Bio Mapping
The Biomapping project visualizes emotional data within cities. Christian Nold, a London-based artist, used GPS coordinates coupled with a device that measured participant’s galvanic skin response as they walked through a designated urban area.

Spend On Online Ads Surpasses TV
“Everyone knows that online advertising keeps growing and growing. But according to a report being released today, it’s growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.” (Source: latimes.com)

InnoCentive
Want to take a crack at solving the world’s most critical problems? Check out InnoCentive, a bustling marketplace of challenges. InnoCentive partners with companies and researchers who need solutions to tough problem facing today’s world.

Gen Y A Generation Apart
A Forrester Technographics Benchmark Survey reveals that although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption. (Source: marketingvox.com)

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What Teens Want
“From the latest mobile phone and game system to a new Apple i-something and a virtual apartment, technology increasingly defines the lifestyles of teenagers, say marketing experts and company executives.” (Source: smh.com.au)

TV And Online Connect
“Online content tied to television viewing is rising in value as a means to reach potential buyers of new vehicles, according to a J.D. Power and Associates study released today.” (Source: adweek.com)

Profit In Crowdsourcing
“From product-design contests by major consumer brands to ad agencies for consumer-created ads, there’s no doubt companies are finally starting to realize (and reward) the potential and profitability of crowdsourcing and the customer-made trend.” (Source: kippreport.com)

Nike Interactive DIY
“Designed by R/GA London, the interactive display on the first floor of the store enables anyone to customize a complete Nike football (soccer) kit for themselves and/or their teammates.” (Source: psfk.com)

Internet - Failed As A Storytelling Medium?
“I would argue that they fail because they succeed. What I mean is that both work beautifully by being custom-tailored to the short attention span and interconnectedness of the internet.” (Source: adage.com)

Ads Interact With Moviegoers
“A deal struck earlier this month between Verizon Wireless and cinema-advertising network Screenvision combines mobile and social-networking applications to test an interactive polling program in American movie theaters.” (Source: adweek.com)

Listen. Talk. Repeat.
“How many times do we see a company put a product into market because it will soothe Wall Street, or promote a high-margin sister product? When was the last time you went to a big company’s site and were greeted with a “tell us how we can help you” widget? Not nearly as often as we should.” (Source: adotas.com)

SMS Consumatori
With food prices soaring across the globe, consumers are understandably concerned. To help ensure that retailers don’t pass on more of the price increases than is strictly necessary, Italy’s Department for Agriculture, Food & Forestry is offering transparency by text message. (Source: springwise.com)

Microsoft’s Mission
Good all round video. Microsoft CEO Steve Ballmer has made the bold claim that print will be extinct within the next 10 years. (Source: washingtonpost.com)

Big Buyer Is Watching
Advertisers only want to reach customers interested in their products; media buyers think they’ve found a way to connect the two on cable TV. (Source: portfolio.com)

A Live Promotion, At 14,000 Feet
Live TV advertisements have been making a comeback in the United States, usually with the host of a late-night program promoting the virtues of a specific product. The idea is to reach people who normally fast-forward through commercials, and at the same time to have the host’s popularity rub off on the brand. (Source: nytimes.com)

Heineken: Authenticity
“Leo Burnett Sydney has launched Heineken AuthentiCity, which takes a tongue-in-cheek look at the fast-evolving digital world, reminding us that while it may seem limitless, there are certain real experiences it will never be able to substitute.” (Source: duncans.tv)

‘Cwinging’ Between TV and Web
“As part of its upfront negotiations, the CW is offering advertisers a chance to attach commercials to a series of up to two-minute-long video clips that will tell a story around one of its teen stars. The catch: To see the entire tale, viewers must watch the first clip on TV, the next one online and then tune back in to TV to see the end.” (Source: adage.com)

Game-Changer
An article by Arianna Huffington on how the online news revolution is altering the media landscape. (Source: huffingtonpost.com)

Facebook Gangsta
“Laughing Squid points us toward this fun video poking fun at people’s infatuation with Facebook...and reveals some truths about our relationship with the SNS and the people we meet and connect with through it.” (Source: psfk.com)

The Illuminati
The Illuminati is a selection of photos by photographer Evan Baden that show people seemingly mesmerized by the glow of their electronic devices. (Source: filemagazine.com)

The Internet on Steroids
“If advertisers thought online/digital advertising was a challenge, there is bad news. A tidal wave is about to hit a brand near you...Yes, this is mobile advertising, and it’s everything you ever imagined and more.” (Source: adweek.com)

Microsoft Launches Global Ad Brand
“The new brand, unveiled at Microsoft’s advance08 advertiser and publisher conference yesterday, aims to simplify the increasingly complex range of advertising businesses that the software giant runs.(Source: guardian.co.uk)

Wii Advergames
View some examples of advergames designed to be played on the popular Nintendo Wii. (Source: adverlab.blogspot.com)

The ‘New’ Rules of User Engagement
“There’s more destination-like surfing conducive to consumer lifestyles, rather than window shopping online. So as media professionals, instead of wondering “how” we get new customers, we need to start thinking about “where” we get them.” (Source: adotas.com)

Monocle: Design Notes
Dan Hill, Director of Web & Broadcast for Monocle between 2007-2008, describes how he integrates the Web into the publishing process while retaining high quality standards. (Source: cityofsound.com)

Lamborghini Races To iTunes
Lamborghini launched a video series called “The World of Lamborghini”, which highlights features offered by the Italian sports car brand. (Source: brandweek.com)

IBM’s Virtual World Guidelines
IBM has created a set of guidelines that will help its employees “address the some of the choices that individual IBMers may face in virtual worlds”. (Source: ibm.com)

Online Video: A Hard Sell
“Now the television industry is moving online and mounting its most ambitious attempt to date to restore mandatory viewing of commercials.” (Source: nytimes.com)